Monday, March 27, 2017

Increased focus on tailor made solutions

Bayer opens TOV centers in the Netherlands and Belgium
Nunhem (Netherlands).
This year, Bayer is introducing two Tomato On the Vine (TOV) Centers in the Netherlands and Belgium. At these locations, Bayer presents all Nunhems tomato on the vine varieties.
During the last three years, Bayer hosted hundreds of visitors at the Bayer Tomato Demo Greenhouse. Tomato growers and other companies active in the high-tech tomato business have visited the facilities in ‘s-Gravenzande in the Netherlands to see the latest developments in the Nunhems’ variety portfolio and to discuss new trends. For this year, Bayer introduces a new approach: TOV centers on two new locations: at De Bakker Westland in Kwintsheul (Netherlands) and Tomato Masters in Deinze (Belgium). Here you can see all Nunhems trial 1-, trial 2-, introduction- and commercial tomato on the vine varieties.
The families De Bakker and Vlaemynck are two fantastic companies that seamlessly integrate with Bayer’s philosophy about growing tomatoes. And the advantage is that the company can show varieties on real tomato on the vine companies, where technically a tomato regime is applied. Moreover, the visitors also get to hear the cultivation story of the grower himself.

Customized solutions with Nunhems high-tech tomatoes
The Bayer Tomato Demo Greenhouse has been popular in recent years, now it is time for the next step. Rens Knieriem, Crop Sales Manager Tomato High Tech: “We realized that if we want to meet the real demands of our customers we have to make the next step; i.e. offering tailor made solutions beyond the seed.” This means that Bayer will focus on offering solutions that are tailor made to the needs of the individual grower that go beyond the variety itself. “Targeted solutions means that we will no longer present our complete assortment and pipeline in one greenhouse, but carefully select the relevant material and focus on the opportunities that it brings.”

The Bayer location in ‘s-Gravenzande will remain the basis for our customer activities in the Westland and breeding of hydroponic lettuce, whereas the tomato greenhouse itself will be used for the development of high-tech tomatoes under artificial light. This is a quickly expanding segment, for which Bayer is investing to develop better solutions.
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to

Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
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For further information please contact one of our international sales specialists.

Veronique Savelkoul
Account Manager Tomato
Mobile: +32 471 25 23 03

Jan Hanemaaijer
Sales Specialist Tomato
Mobile: +31 6 2860 8990

Harm Ammerlaan
Account Manager Tomato
Mobile: +31 6 3495 9057