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BASF promotes a smaller and tastier Romaine lettuce to encourage consumption
In the Romaine lettuce market, size is very important. In fact, sales and consumption data confirm that in recent years Spanish consumers have been eating less Romaine lettuce because the commercially available varieties are not adapted to what the consumer wants. Currently, the Spanish supply of Romaine lettuce is based on pieces weighing more than 600 grams. This size is not easy to handle and has a slightly bitter flavor due to the required over-ripening to reach the standard commercial weight. »more
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